Why Is My House Not Selling?
Top Reasons Why your House is Still on the Market
We live in a world and age where it seems that everyone wants to buy a new house. Gone are the days where people preferred to rent a condo and to move from place to place. Now everyone wants to settle down, start a family or raise one and buy the house of their dreams. Whether you want to relocate to a new place, move to a new country or simply buy something bigger, selling your house is a necessity.
However, the bad news is that you’ve had your house on the market for a few months or even years, yet it is still there – you haven’t managed to find the right buyer for it. The problem here is not that the market is down, or that you haven’t buried a statue of St Joseph in your front yard. If it’s been more than 6 months and your house is not selling, you might be doing certain mistakes that are sabotaging the sale. If potential buyers are eyeing your property and do not move forward, or even worse, they are afraid to look when seeing the price on the ad, it is time to act. Here are top 10 reasons why you haven’t sold your house yet together with precious tips on how to finally sell it.
1. You are Charging Way too Much
When setting the price of your property, you can’t just set a price without conducting a throughout research. You might think that your house is worth x dollars, but in reality its price is less than half of the price set. According to the experts, every single house can sell, for the right price, of course. If you want to sell your house now, it is wiser to lower its price now than to wait for another few months and then lower it being constrained by the market. Here is a great resource that will teach you how to set the right price for your home.
2. You have a Bad Realtor
When you work with unprofessional people, selling your house becomes a nightmare. Inexperienced real estate agents can’t even compare to professional ones. Many agents won’t spend more than a couple of hours a week trying to sell your property. In case you notice your agent falls into this category, start contacting him regularly to remind him that you need to sell your house ASAP. If he doesn’t comply, you can always find another agent or start doing the job of a realtor all by yourself.
3. Your House Does not Look Appealing at All
Most homeowners live with the impression that their house is the most beautiful and attractive in the whole universe. Don’t live under the same illusion. You need to realize that your clients do not see the things the way you see them. People’s perception of your house is not influenced by feelings or strong emotional connections. They only look at it from an objective point of view.
To solve this problem, simply remove yourself emotionally and go across the street to look at the house you want to sell. Now compare it with other houses in the neighborhood. If you don’t like what you see, it is probably time for some remodeling and redecoration.
4. You Lied in your Description
Never do that, even though it’s tempting sometimes. Taking some liberties could cost you dearly in the end. While all houses have warts, you must not be colorful to cover them. Now you don’t need to go the other way around and list only its drawbacks. Promote your property using plain language, without lying or hiding important aspects.
5. You are Still Working at It
If you are engaged in some minor or major work on your property, don’t even think to sell it. Modern buyers are only looking to buy houses that are complete, fully remodeled. First of all finish the renovations or big repairs and only then put your house on the market.
6. Your House is not Listed Online
More and more buyers are now looking for houses online. Make sure your property is listed on all major real estate sites, including but not limited to Zillow, Trulia and Homefinder. Additionally, list your house on sites that are mobile optimized. Those busy customers will always prefer their smartphones or tablets over their laptops to navigate online.
7. You Launched in the Wrong Season
If you want to sell your house to a certain group of people, you need to know exactly when it’s the best time to put your house on the market. For instance, retirees usually tend to buy during the hot season, while young families move in spring or late fall.
8. Your Photos are Unflattering
You must never neglect this aspect in the process of selling your home. When interested buyers find your listing and browse through your photos, they might be disappointed if you have only 3-5 photos, and the quality is not remarkable. Try to look at other properties online and note what kind of images catch your eye. The naked truth is that unflattering photos will deter potential buyers from buying your property. Taking good photos of your house can be the differentiating photo between a property that sells in a week and one that doesn’t get sold at all.
If you don’t think you can handle this aspect, invest in a professional photographer to transform a boring ad into a sparkling, lively one.
9. You are Smothering Your Potential Buyers
As much as you want to sell your house, sometimes it is wiser to let your real estate agent do the job for you. In the end, he is the most qualified person for that. When your home is being shown, do anything else except staying home. If you, the owner of the property, is present when the potential buyer meets with your realtor, this will put extra pressure on the buyer, and that’s something you don’t want to happen.
10. You are Trying to Sell it All on your Own
While real estate agents come with some exorbitant fees, choosing to hire a realtor is a much clever decision than choosing the DIY home-selling route. If you’ve tried selling your house on your own, it is time to call in the pros. Moreover, if you have no experience whatsoever in online advertising or marketing, you should also hire a professional real estate agent. Here are some quick tips on how to find the best realtor for your needs: